Unforgettable Fire burning bush differs from conventional types, thanks to its dense, fine branching and smaller leaves. This is a very good choice for residential landscapes. It has outstanding fall color. Developed by Michael Hayman of Louisville KY. Like other burning bush, Unforgettable Fire is low maintenance, has nice bark, and isn't prone to pest problems. To maximize the red fall color, the plants should be placed in full sun. Plants in too much shade will color up later in the fall and may lose their leaves before they turn bright red. Tolerant of most soils except extremely wet ones. pH adaptable. Fertilize in early spring. Tolerates pruning- if pruning to trim or shape, do so in late spring, after the new growth has emerged but before it hardens off. If doing major pruning, late winter is preferable.